Striking JUUL Vape News: In July 2025, the FDA gave JUUL Labs the green light to sell their original device and pods in only tobacco and menthol through PMTA(Premarket Tobacco Product Application). So right now, JUUL stands out as one of the vaping brands allowed to offer tobacco/menthol-flavored vape products in the U.S.
Considering only 2 flavors are authorized for the time being, the future of other flavors remains uncertain; but with such a fresh JUUL Vape news, JUUL users may start to wait for other formerly-limited or discontinued JUUL vape flavors this year. Wondering if more JUUL vape flavors are coming back this year? There’s no answer, but at least we can recap everthing about JUUL Vape in the past, while looking further for future with this JUUL Vape news.
Behind All JUUL Vape News: What’s JUUL?
If you’re a new vaper, you can be really confused about this JUUL Vape news. Though we call it “striking”, here’s the most fundamental question you might want to know: what on earth is this “JUUL Vape”? Actually, even if you’ve never heard about it, JUUL vape has already been a striking name itself in the world of vapes. As one of the most best-selling vape brands since 2015, JUUL dominates a profound and solid share of the increasing vape market, with its outstanding devices and authentic flavors.
JUUL Device: A Milestone of Disposable Vape
The original JUUL device, often called JUUL V1, started the trend for sleek, easy-to-use vapes. Though maybe too “old” to be a JUUL Vape news, this model consititutes the fundamental part of JUUL’s domain with its impressive performance. Here’s the specifications of a JUUL Basic Kit:
- Size: 3.7″ x 0.5″ x 0.2″
- Nicotine Strength: 3% or 5%
- Puff Count: Approximately 1600 Puffs (400 puffs per pod)
- Battery Capacity: 200mAh Battery
- Charge: Vertical Charging on USB Charging Dock
- E-liquid: 2.8mL (0.7mL per pod)
- Vaping Style: MTL
- Display: Battery Light Indicating Battery Level (No Screen Display)
- Activation: Draw-Activated
Compared to the flattering disposable vapes with this “360-degree screen” or that “ergonomically-designed shape” nowadays, JUUL vape seems to be something plain to the bottom. But it’s without doubt a timeless masterpiece, which is simple in looks but delicate in crafts. Your eyes may not be caught at the first sight, but as soon as this slim, concise device slides between your fingers and grants you with the first smooth draw, you’ll get the orthodox delight of traditional cigarettes, but in a much better way. That’s why it’s the first choice for many adult vapers.
It’s modern as well, though. As a semi-disposable vape, this JUUL device uses small replaceable pods that snap into place to directly deliver the most satisfying vapor with every draw. Once the e-juice within runs out, you can discard the pods while keeping the device for a long time. Each pod contains good flavors with a choice of different nicotine strength, making it a customizable vaping experience.
JUUL V1 became popular because it was simple but never confusing. It doesn’t need a dazzling number to show you the battery, but using a single light bead to tell the range of energy level by different colors. This light also serves to show the connection status during charging – so multifunctional that a minimalist will love it to pieces. Another JUUL Vape News(not very new though): an upgraded version of it is now promoted as JUUL V2. It looks similar but has some improvements, like longer battery life and a bluetooth connection with its own app, which is also worth a try in 2025.
JUUL Flavors: The Classic 2 After Flavors Bans
From the JUUL Vape news, you can tell how JUUL vape products face strict rules across the country, especially when it comes to its flavors. In the past, you were able to choose from more options of JUUL Vape flavors, but unfortunately, most of them were discontinued due to the public concerns on flavored e-cigarettes.
Aiming to stop the rise in teen vaping, the FDA banned most flavored vapes – that been said, you can actually learn from such a regulation about just how tasty these flavors were. So in case you care, here’s the list of discontinued JUUL Vape flavors and their profile:
- Classic Tobacco (Discontinued): Bolder, earthy tobacco flavor—phased out in 2019 but still remembered by long-time users.
- Cool Mint (Discontinued): Cooler than Menthol, with a spearmint twist. Discontinued in 2020 due to regulatory changes.
- Mango (Discontinued): Tropical, juicy mango sweetness—once the #1 JUUL flavor among fruit lovers.
- Cucumber (Discontinued): Subtle, fresh cucumber with a hint of melon. A cult favorite for its crispness.
- Fruit (Discontinued): Mixed berries with tart apple notes. Discontinued alongside other fruit flavors.
- Creme Brulee (Discontinued): Vanilla custard with caramelized sugar—a dessert-inspired rarity.
You may wonder what is actually available in stores right now. As of 2025, the FDA only allows JUUL to sell two types of pods in the United States: tobacco and menthol. JUUL V1 pods are now limited to these two legal flavors:
- Virginia Tobacco: A smooth, slightly sweet blend of golden tobacco with caramel undertones. Authentic to a light cigarette, it’s the most popular JUUL flavor.
- Menthol: A very classic, authentic menthol flavor, coming as crisp, icy mint with a refreshing throat hit. It’s a staple for former menthol cigarette smokers.
These 2 flavors in JUUL Vape news are known for their authentic tastes. Even in the crowded vape market today, these flavors still belong to the top tier among tons of distinguished flavors. Just like its device, JUUL’s flavors are crafted with ultimate simplicity, but in a way of “Less is More”.
The purity of taste profile enables a steady focus on quality, showing an honest replicate for the real tobacco and menthol. Beyond the taste, these pods also come in both 3% and 5% nicotine strengths. So now you can only enjoy a very limited part of JUUL Vape flavors, but still with a limited freedom of choice.
The strict rules do have changed the vaping market, but in 2024, JUUL made about $792.1 million in revenue, showing that many adults still choose JUUL e-cigarettes even with fewer options. According to this JUUL Vape news, you may get a clue about how well-made JUUL flavors are.
What Does JUUL Vape News Change?
JUUL Vape is popular indeed, and maybe too popular. The ambitious market share JUUL Vape has enjoyed these years not only gives it a huge success, but also makes it a bull’s eye to the public, especially the FDA. A series of JUUL Vape news show its boxing matches with this supervisor: all JUUL products were banned from market in June 2022 by FDA, which then paused this ban the next month. Though this MDO(Marketing Denial Order) was rescinded in June 2024, the offical authorization hasn’t been assigned to JUUL Labs until this July.
In 2025, the updated JUUL Vape News may unlock some potentials in vape market. Will it represent an upcoming new hit or remain still? Let’s get into it.
JUUL Vape News of Authorization 2025
The FDA made headlines in July 2025 when it authorized JUUL device and its disposable flavor pods. This JUUL Vape news came after a detailed review of JUUL’s fda applications, which included new scientific data. The authorization covers both 3% and 5% nicotine strengths, but only for tobacco and menthol flavors instead of any fruit or sweet flavors.
This move reversed the FDA’s earlier ban from 2022, which had forced JUUL off many store shelves. Now, JUUL stands as one of the few brands with fda authorization to sell menthol-flavored vapes in the U.S. The decision also means JUUL can compete again as a top-selling vape brand, especially since the vape market has seen many changes due to regulatory scrutiny.
Will Fruit or Sweet Flavors Return?
As it pointed out in the JUUL Vape news, the FDA’s authorization does not mean an overall approvement or the return of fruit or sweet JUUL flavors. The agency focused on the risks of underage use and the teen vaping trend. Many health groups, including the American Association for Respiratory Care, even criticized the decision, pointing to JUUL’s role in the rise of youth vaping and the ongoing concerns about teen and youth nicotine addiction.
On one hand, JUUL labs will want to offer more options for adult smokers. The company’s CEO, K. C. Crosthwaite, often talks in JUUL Vape news about their commitment to innovation and responsible marketing. He says JUUL plans to submit new applications to the FDA for additional flavors and updated devices.
On the other hand, despite these plans, the chances of seeing fruit or sweet JUUL flavors on store shelves look slim, at least in 2025. The agency continues to ban all other flavors for cartridge-based e-cigarettes. This rule has been in place since 2020 and shows no sign of changing soon. So if they want to make new flavors another JUUL Vape news to market, JUUL must surpass quite a few challenge:
- The FDA requires companies to prove that any new product helps adult smokers quit or cut back on cigarettes, so JUUL must first show that new flavors benefit adult smokers.
- The FDA requires companies to make sure it does not attract teens, so JUUL must make efforts to cut its appeal to teens(which can be really difficult considering its market share and tasty fruit flavors.)
- Any new JUUL flavor must pass a tough review process that looks at health risks and youth appeal.
So basically, this JUUL Vape news does make a difference, but not very much, for the regulatory environment remains tough. Any new JUUL flavors will face strict regulatory scrutiny, and future FDA applications must meet high scientific standards. Retailers may feel more confident stocking JUUL, but the company still faces challenges from public health advocates and ongoing criticism over its impact on teens.
For JUUL Vape fans, it’s a pity to see only tobacco and menthol pods on shelves in 2025. But stay tuned—regulations and JUUL’s plans may change, and we’ll always keep track on the lastest JUUL Vape News. For now, adult smokers have limited choices, but the story is still unfolding in the upcoming 2026.
FAQ
Why is JUUL Vape so popular?
JUUL vapes are known for their sleek, simple design and user-friendly features. You can start vaping as soon as you unbox a JUUL basic kit, and can replace the compact flavor pods within seconds. It is much like a traditional cigarette in terms of style, setup and flavor.
What JUUL flavors are available in 2025?
Due to regulations, Virginia Tobacco and Menthol are the only 2 available flavors now.
Can JUUL users buy fruit or sweet flavors in the U.S. in 2025?
Unfortunately, as only tobacco and menthol pods have been authorized, JUUL users cannot buy fruit or sweet flavors in the U.S. for the time being. If you want vapes of fruit or sweet flavors, you can explore from other best vape brands.
Will JUUL release new flavors soon?
Though JUUL may want to offer more flavors for adults, the FDA has not approved any new JUUL flavors yet. Most experts think new flavors will not return in 2025. We’ll update the lastest JUUL Vape news to give you new information on it.
Are menthol JUUL pods at risk of being banned?
For now, menthol pods remain legal in most places, but could face a ban if the FDA finalizes new rules due to public concerns. For your convenience, we’re here to offer you an earlier enjoyment at online vape shop.
What is the nicotine strength of JUUL Vape?
You can choose from 3% and 5% of nicotine strength for the 2 JUUL Vape flavors based on your preference. If you are a new vaper, flavors of 3% nicotine strength will be a friendly choice to start with.